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COURTS Nojima flagship store on Orchard Road to open ahead of time


03 Nov 2021

COURTS Nojima’s second flagship store on Orchard Road to open ahead of time on November 6th

  • The store’s first three levels will open its doors ahead of its original timeline; remaining floors scheduled to open in 1Q 2022
  • An immersive retail experience with unique concepts such as an e-sports gaming room, premium sound rooms, and a robotic vacuum experiential area
  • HomeClub members will enjoy early access to exclusive deals at attractive prices, with a host of exciting prizes and gift coupons to be won daily

SINGAPORE – 3 November 2021 – COURTS (Singapore) Pte Ltd (“COURTS”), one of the leading electrical, IT, and furniture retailers in the region, a wholly owned subsidiary of Nojima Corporation, will officially launch its COURTS Nojima flagship store at 260 Orchard Road on November 6th, ahead of its previously announced timeline of the first quarter 2022 ("1Q 2022"). This will be COURTS’ second flagship store, in addition to the existing COURTS MegaStore at Tampines.

With the first three levels, shoppers can look forward to an experiential retail space, offering a wide range of electrical, IT, furniture and bedding products. Some unique in-store offerings include Itoki – a 130-year-old Japanese workplace furnishing brand, as well as the largest premium bedding range including the Serta, Sealy and Simmons brands. The COURTS Nojima flagship store will also be the first COURTS store to offer premium Heritage Series ovens from Bertazzoni. The remaining floors, B1, Level 4, and Level 5 are scheduled to open in 1Q 2022.

The flagship store will also feature innovative experiential concepts such as a fully equipped e-sports gaming room capable of hosting e-sports tournaments, four premium sound rooms housing mid-to-premium brands, and a first-of-its-kind robotic vacuum experiential area with robotic vacuums from six popular brands. Customers will also be spoilt for choice with COURTS Nojima offering the largest TV range display in Singapore.

Spanning 189,000 square feet across six floors in The Heeren’s retail podium, the new COURTS Nojima store on Orchard Road will be its largest retail space in Singapore once fully opened in 1Q 2022. All offerings at the existing Somerset location will be re-housed at the COURTS Nojima store to become its sole location on Orchard Road. The COURTS Tampines MegaStore will continue to serve its customers in the East.

“Despite facing numerous headwinds and uncertainties due to the ongoing COVID-19 pandemic, we are extremely heartened to be opening the COURTS Nojima flagship store ahead of schedule, thanks to the invaluable support of our partners and the dedication and hardwork from our staff,” said Mr Hoang Duc Thanh Matthew, Group Chief Operating Officer of COURTS Asia Limited and Country CEO of COURTS Singapore.

“The new COURTS Nojima store will be looking to hire more staff across our retail floors, and we are delighted to have the opportunity to create job opportunities within the sector. With this opening, we hope to share some festive cheer to Singapore shoppers as the year draws to a close, and play our part in bringing back the spirit and vibrancy of Singapore’s overall retail sector,” he said.

Customers can expect a fully-immersive Augmented Reality (AR) experience in-store themed “Bitty’s Ultimate Shopping Voyage” led by Bitty, COURTS Nojima’s virtual store mascot. The experience will bring customers through the store with QR code stickers at key areas to assist with wayfinding and identifying the best deals store-wide.

COURTS will also offer attractive goodies for shoppers using Augmented Reality (AR) in print advertisements on their official launch day. By scanning the QR code located in various print advertisements, readers will be able to enter an interactive “Spin and Win” contest to stand a chance to win prizes, such as vouchers and limited edition merchandise, that can be redeemed at the COURTS Nojima’s store. Shoppers can look out for the print ads which will run in The Straits Times, Berita Harian, and Shin Min Daily News on Saturday, November 6th.

Opening giveaways and special activities for everyone
HomeClub members will be able to enjoy exclusive deals during the special preview period from November 3rd to 5th, as COURTS celebrates its milestone of welcoming 1 million HomeClub members. Non-members will be able to sign up as a HomeClub member on the spot to enjoy early access ahead of the official opening.

From Saturday, November 6th to Sunday, November 7th, a total of $20,000 worth of gift cards will be given out to the first 500 customers at 11am and 7pm on each day. 500 lucky customers will also receive a free Goodie Bag giveaway with exclusive merchandise starting at 3pm on both days.

There will also be plenty of fun-filled activities for the whole family on the two opening days, including:

  • Free ice-cream outdoors on Orchard Road
  • A live FIFA gaming tournament at the e-sports gaming room
  • Kid-friendly activities such as kids craft workshops and floral art workshops
  • Cooking workshops by kitchen appliances brand, Ninja
  • Brand workshops by Google and hair styling demonstrations by Phillips
  • Complimentary manicure sessions
  • Sofa customisation and mattress selection talks with King Koil

(Please refer to Appendix A for the full schedule of activities)

Bringing Japanese standards to Singapore
The new store’s namesake is modelled with COURTS’ parent company in mind, and the COURTS Nojima flagship store will deliver Japanese standards of service to Singapore. This includes its unique brand of customer service backed by time-honoured Japanese principles of building trust and relationships with customers. COURTS continues to invest in people development through employee training and upskilling to uphold their standards.

“We strive to deliver on our promise to make aspirational home products accessible to our customers in Singapore while offering quality Japanese standards of service equivalent to that of our stores in Japan. We hope that our customers will be able to rediscover the joy of in-person shopping as we gradually enter into a new normal in a post-pandemic world,” Mr Hoang added.

The launch of COURTS Nojima not only underscores the resilient demand for its products amidst a challenging operating landscape exacerbated by COVID-19, but is also a clear signal of the Group’s confidence in Singapore’s continually evolving retail sector and the Singapore government’s plans to revitalise its prime shopping district, Orchard Road.


Media Enquiries

Citigate Dewe Rogerson

Yiting FOO / Justin CHAN / QUAH Jia Ling
6589 2375 / 6589 2371 / 6589 2376

About COURTS (Singapore) Pte Ltd

COURTS (Singapore) Pte Ltd is a wholly owned subsidiary of Nojima Corporation, a leading electrical appliance retail chain listed on the Tokyo Stock Exchange.

With its roots as a furniture retailer from the UK, COURTS today operates 14 stores in Singapore, spanning over 440,000 sq. ft. of retail space. Its product range includes electrical, IT and furniture products, as well as complementary solutions for a seamless one-stop consumer electronics and furniture shopping experience. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix.

In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range. In addition, it offers in-house flexible financing solutions to complement its range of easy payment options.

For more information, please visit www.courts.com.sg.

About Nojima Corporation

Nojima Corporation, the holding company for COURTS Asia Limited, is a leading retailer in Japan, headquartered in Yokohama. Founded in April 1959 and listed on Tokyo Stock Exchange in 2016, Nojima Corporation is a leading electrical appliance retail chain, operating over 900 stores and a market capitalization of S$1.8 billion and revenues of S$6.6 billion. To achieve this, Nojima has a unique way of management where the daily process is most important to achieve the best results. Nojima emphasises new and creative ideas from our employees by encouraging an “Owners' Mindset”. To achieve this, we strive for “Customer service from customer’s point of view” known as “Consulting Sales”.

“Consulting Sales” is a process developed to guide customers through their purchase journey by asking questions and understanding more about their lifestyle and needs. In order to respond to the changing lifestyles of our customers, we share and deepen our knowledge and experience through study sessions and training, and strive to enrich our customers’ lives by focusing on consulting sales. We call ourselves also a “Talent Development Company”, which we believe that to grow the company, every employee need to grow as well. All employees will act with speed in order to respond to changes in the market, with the “Owners’ Mindset” as the action guideline to contribute to society.

Appendix A

Special activities schedule for Saturday, November 6th 2021

11.00am Store Opens
500 Free Gift Cards Giveaway
Free Outdoor Ice Cream
Kids Craft Workshop
12.00pm Floral Art Workshop
Hair Styling Demonstrations by Philips
Sofa Customisation Talk by King Koil
1.00pm FIFA Gaming Tournament
2.00pm Floral Art Workshop
Meet & Greet with Bitty The Mascot
3.00pm 500 Free Goodie Bags Giveaways
Cooking Workshop by Ninja
Free Manicure Session
5.00pm Mattress Selection Talk by King Koil
Meet & Greet with Bitty The Mascot
7.00pm 500 Free Gift Cards Giveaway

Special activities schedule for Sunday, November 7th 2021

11.00am 500 Free Gift Cards Giveaway
Free Outdoor Ice Cream
Kids Craft Workshop
Meet & Greet with Bitty The Mascot
12.00pm Hair Styling Demonstrations by Philips
Sofa Customisation Talk by King Koil
Free Manicure Session
2.00pm Meet & Greet with Bitty The Mascot
FIFA Gaming Tournament
3.00pm 500 Free Goodie Bags Giveaways
Cooking Workshop by Ninja
4.00pm Floral Art Workshop
5.00pm Mattress Selection Talk by King Koil
Meet & Greet with Bitty The Mascot
6.00pm Floral Art Workshop
7.00pm 500 Free Gift Cards Giveaway
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