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COURTS' New 2019 CSR Programme Donates S$15,000 Worth Of Home Goods To Low-Income Elderly This CNY

Newsroom

CSR
31 Jan 2019
 

COURTS’ New 2019 CSR Programme Donates S$15,000 Worth Of Home Goods To Low-Income Elderly This CNY

Launches COURTS Charity Home, kicking off with one-year-long partnership with CCSS to connect needed home goods and volunteers with the underprivileged

Mr Ben Tan, Country CEO of COURTS Singapore (Centre) and Mr Dewin Lee, Executive Director of CCSS (Centre), launch COURTS Charity Home with the inaugural batch of COURTS volunteers before they commence deliveries

Singapore, 31 January 2019 – COURTS Singapore today launched COURTS Charity Home, the brand’s CSR programme which will conduct donations of home products to the needy and provide volunteer opportunities for staff at regular intervals throughout the year. COURTS Charity Home today launched a one-year-long partnership with local charity Care Community Services Society (CCSS), kicking off by bringing Chinese New Year cheer to the underprivileged elderly in Singapore. The partnership will connect COURTS staff volunteers and COURTS-donated furnishings and electrical appliances with low-income elderly and children beneficiaries of CCSS during key festive celebrations.

Ahead of Chinese New Year, 22 selected elderly and low-income individuals, beneficiaries of CCSS who live alone in rental housing in the MacPherson area, were approached for items that they needed for their homes – whether it be furniture, bedding or electrical appliances needed to replace their existing old or spoilt ones. COURTS matched their wish list, many for new beds and mattresses, sofas, standing fans, rice cookers, and even TVs to replace their analogue models, donating a total of over S$15,000 worth of brand new products to meet their needs. One of them, Mdm See Kim Yok, 72, is a widow who lives alone and has no children. As she looks after her niece’s children every week, she received a rice cooker through the programme to cook rice for four people and help with her meal preparations.

Many of the seniors have mobility issues or medical conditions, and are hence unable to travel far on their own. As such, 14 COURTS staff from various ethnic groups volunteered to hand deliver many of these items to their doorstep, greeting the senior citizens and helping them set up or move in their new items. Armed with basic cleaning supplies, the volunteers also assisted the elderly with light spring cleaning to prepare their homes to welcome the new year. Mr Ben Tan, Country CEO of COURTS Singapore, and Mr Dewin Lee, Executive Director of CCSS, paid a special visit to two elderlies’ homes to offer New Year wishes.

One of them, Mr Ng Ah Ngow, 77, who is single, lives alone and has difficulty walking, shared: “I requested for a 24” TV to replace my old analogue set, and an energy-efficient refrigerator as my old one has been with me for over 20 years and is no longer working well. COURTS delivered a 32” TV as that was the smallest size they had, and a refrigerator. Their staff also visited to do spring cleaning with smiles on their faces. I am happy to meet them and exchange well wishes for the new year.”

After half a day of deliveries and spring cleaning, COURTS invited and hosted all elderly beneficiaries to a Chinese New Year buffet dinner at CCSS’ Senior Activity Centre in Circuit Road, comprising healthy yet sumptuous dishes such as steamed mix grain rice, steamed fish, vegetables and tau suan (green mung bean dessert). Ben and Dewin, along with COURTS and CCSS staff, spent time with them through a simple programme of activities that included singing songs and playing bingo together, also making sure that everyone got a special COURTS “goodie bag” filled with oranges and useful items such as recyclable shopping bags and water bottles.

Shared Mr Ben Tan, 50, Country CEO of COURTS Singapore: “With 2019 marking our 45th anniversary in Singapore and an established history of giving back to the community, COURTS is absolutely delighted to kickstart COURTS Charity Home – starting this Chinese New Year with inaugural partner CCSS. As a one-stop retailer for the home, it’s natural that we lend a helping hand where we can make the most impact, by donating needed furniture and appliances. While we have been donating to the underprivileged for decades, we are formalising the initiative with the launch of our COURTS Charity Home programme. We hope to grow this effort as a mainstay that will make a difference in meeting real needs while involving our staff in our companywide efforts to do good.”

Shared Mr Dewin Lee, 48, Executive Director of CCSS: “The launch of COURTS’ Charity Home programme is very timely. Festive periods can be a lonely time for many elderly beneficiaries who live alone in rental housing estates. It brings much joy and company for these seniors to receive visitors into their homes. The provision of home appliances and furniture for our seniors is a practical gesture that will indeed be of great use to them. CCSS is happy to be partnering COURTS in this year-long project and we look forward to forging strong relationships and deepening the work together for the disadvantaged. Together we can leave positive marks in the lives of individuals, and make a difference in our community.”

Shared COURTS volunteer Fatima Rala, 45: “I’m happy to be part of the pioneer COURTS Charity Home batch of volunteers. Bringing home goods and spending time with the elderly was a great way to give back in time for Chinese New Year. Many of the elderly live alone and appreciate the company, so it was a joy to give back in what little way we can.”

-END-

 

About Care Community Services Society (CCSS)

Care Community Services Society (CCSS) provides disadvantaged children with a safe environment in after-school Student Care Centres, vulnerable seniors with meaningful engagement in Seniors Activity Centres, at-risk youth with opportunities to discover their innate potential through youth programmes, ex-offenders with resources to support their journey of re-integration, cognitive care for older individuals who suffer from or are at risk of dementia, and assistances to other persons-in-need. CCSS serves more than 1,300 beneficiaries, and is a registered charity affiliated with the National Council of Social Service (NCSS) and an Institution of a Public Character (IPC).

For more information, please visit http://www.ccsscares.sg/.

About COURTS Asia Limited

COURTS Asia Limited, the holding company for COURTS (Singapore) Pte Ltd, COURTS (Malaysia) Sdn Bhd and PT COURTS Retail Indonesia, has been listed on the Mainboard of the Singapore Exchange since October 2012.

With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and it entered Indonesia in 2014. Today, COURTS is a leading retailer in Southeast Asia and has expanded its range to include electrical, IT and furniture products, introducing various store concepts such as Market Hall, Design Studio and GURU by COURTS. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix.

In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range. In addition, COURTS Flexi-Scheme, its in-house credit, is available as one of the payment options.

Currently, COURTS operates more than 80 stores across three markets, spanning over 1.5 million sq. ft. of retail space. This includes the first Megastore pioneered in Singapore in 2006 as part of
the Economic Development Board's 'Warehouse Retail Scheme' to convert industrial land for commercial use.

For more information, please visit www.courts.com.sg.

For media enquiries, please contact:
Charlene Poon
COURTS Asia Limited
Email: charlenepoon@courts.com.sg
Tel: 6309 7780 / 9363 2703

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