COURTS Malaysia Returns to Cheras, Delivering New Store Experience
- Visit the new Cheras store for a brand new COURTS shopping experience
- Exclusively curated range at value prices to everyday Malaysian homeowners
- Second store opening, and part of COURTS’ FY19/20 store rejuvenation strategy
KL, Malaysia, 22 August 2019 – Leading everyday Malaysian retailer COURTS has opened a brand new store in Cheras’ Wisma CKE Mall. Offering over 12,800 square feet of curated concepts, exclusive products and a brand new one-stop shopping experience to Cheras residents, the store is its second new store opening this Financial Year (April 2019-March 2020) and cements COURTS’ nationwide presence across the country.
COURTS Cheras official opening by (From top left) Mr. Dolf, Country Chief Operating Officr, Mr. Dominic Wong, Group Chief Strategy Officer and Country CEO of COURTS Malaysia, Ms Low Bee Yin, Commercial Director (From bottom left) Mr. Munian, Branch Manager and Mr. Nasrul Hakim, Area Manager
‘Special Happy Hour’ activity offered by COURTS Malaysia during the opening of COURTS Cheras, which selected products are sold at special price with saving up to 90%
Reinventing COURTS’ Store Experience
COURTS’ Cheras store is the latest in the retailer’s new store openings this Financial Year (FY). The retailer also plans to rejuvenate and refurbish one-third of its 55 stores across the country this FY. The store offers COURTS’ brand new store experience catered to today’s savvy home shopper. Its spacious and clear layout opens into a floor-to-ceiling glass frontage, welcoming shoppers with an unobstructed view of the retail space to encourage browsing at their leisure and comfort. The store’s white spot lighting places focus on the brands, products and concept areas. The range has been specially curated with the latest IT and electrical products catered to every budget, as well as inspirational furniture and lifestyle collections, for the Cheras homeowner.
Wide series of gaming notebook can be found in the new concept store to suit the market needs
The new in-store retails concept Cheras store showcases a wide range of small appliances from leading brands
Something for Everyone at Newly Opened COURTS Cheras
Today, COURTS Cheras officially opened to customers with a festive lion dance, as well as exciting opening deals including discounts of up to 90% off electrical and furniture products and exclusive door bargains starting from 10sen. Savvy KL shoppers were greeted by new in-store retail concepts from leading brands such as Logitech, Panasonic Samsung, and Sharp, showcasing the latest in mobile, computing, gaming, IT accessories and wearables for all home and lifestyle needs.
New products from audio brands Marshall and DALI, IT accessories experts Logitech, Logitech G, and Thule, as well as leading-edge gaming brands MSI, Asus ROG, Asus TUF as well as LG gaming monitors offer the latest in audio and computing.
Home and kitchen bodies can browse from a wide range of trusted small and large home appliances from leading brands such as LG, Panasonic, Pensonic, Philips and Samsung as well as COURTS’ exclusive in-house range MILLE, bring great range at value prices. COURTS’ range of large domestic appliances, washers, fridges and its cooling range, include new brand concepts from Sharp and more allow shoppers to get everything they need for their home.
Visualise Your Dream Home In Comfort
Homeowners keen to furnish their living and sleeping spaces can walk through inspirational home settings and visualise their dream home while they shop. The concepts showcase the latest designs from leading UK brand, Silentnight, with a wide range of fabric and leather sofas featuring quality pocketed spring and high density foam, as well as Malaysian favourite and international exporter NICOLLO, with a gorgeous range of modular and recliner sofas – bringing the ultimate in style and comfort to every living room. Next to lounge shoppers can try out COURTS’ wide range of mattresses, featuring international brands King Koil and Silentnight to cater to every sleep preference. They can also grab their dream dining table sets, TV sideboards and coffee tables to complete their home shopping.
“COURTS is committed to cementing our nationwide presence and serving everyday Malaysian homeowners, who desire a wide range of products at great value and a great in-store experience. Today, we’re delighted to return to Cheras with our new store, specially curated for the Cheras home shopper with the latest gadgets and stylish, quality furnishings at the great value they’ve come to expect from COURTS. This year, we are investing to refresh and upgrade one-third of our national store network to give our customers a better shopping experience. This is a reaffirmation of our promise to offer everything for your home under one roof – at the best value and service around,” shared Mr Dominic Wong, COURTS Asia Group Chief Strategy Officer and COURTS Malaysia Country CEO.
COURTS Cheras store opening promotions include 1,000 door buster deals from as low as 10sen to RM99 with electrical and furniture products on discounts of up to 50%. Customers who swing by on opening day will be able to participate in the Spin & Win wheel with 600 goodies to giveaway, free gifts for new HomeClub signups, and Happy Hour offers between 12noon, 4pm & 7pm with TV, smartphones & SDAs up for grabs at up to 60% off.
Give Back With Your Everyday Malaysian Retailer
Customers can also do their part for the community by participating in COURTS’ ongoing year-long ‘Sumbangan Memupuk Perpaduan’ (Everyday Malaysians, Together) campaign in 2019, where reusable tote bags are sold for RM5 at all its stores including Cheras – the proceeds of which go to empowering and helping underprivileged children at the Budimas Charitable Foundation.
To date, COURTS Malaysia continues to give back to the Malaysian community and has donated over RM700,000 to over 120 homes and communities nationwide through its signature Rumah Amal COURTS programme. The programme aims to provide basic household necessities, such as furniture and electrical items, to homes in need.
About COURTS Asia Limited
COURTS Asia Limited, the holding company for COURTS (Singapore) Pte Ltd, COURTS (Malaysia) Sdn Bhd and PT COURTS Retail Indonesia, is a leading retailer in Southeast Asia. With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and it entered Indonesia in 2014. Today, COURTS operates more than 80 stores across three markets, spanning over 1.5 million sq. ft. of retail space. It has expanded its range to include electrical, IT and furniture products, as well as complementary home solutions for a seamless one-stop home shopping experience. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix.
In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range. In addition, it offers in-house flexible financing solutions to complement its range of easy payment options.
Known for being an active corporate citizen, COURTS has a deep-rooted history of giving back to the community in meaningful and impactful ways. These include helping underprivileged children, families, elderlies and special needs communities. COURTS’ CSR initiatives are wide ranging and include fundraising, in-kind sponsorship and donations to furnish the homes of the needy, as well as corporate volunteerism.
Visit www.courts.com.my for more information.
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