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COURTS Eastpoint Brings Great Value To The Heartlands


24 Apr 2019

COURTS Eastpoint Brings Great Value To The Heartlands

  • Delivers the COURTS shopping experience to residents in the East, promising the widest range at the lowest prices
  • COURTS Eastpoint will officially open to public on Saturday

24 April 2019, Singapore – COURTS Singapore, leading retailer of home electronics, IT and furniture products, will officially open the doors to its new store at Eastpoint Mall on Saturday, 27 April 2019. COURTS Eastpoint brings over 15,000 square feet of extensive range and affordable value to residents in the East, following store transformations in the central and north of Singapore at the Ang Mo Kio and Causeway Point outlets.

COURTS Eastpoint invites shoppers in with a wide entrance offering a full view of the interior.

The open, seamless layout brings together a wide range of home needs under one roof.

Brightly lit, with tailored spot lighting fixtures and minimalist light grey flooring, the store presents a clean and conducive backdrop that showcases the products in their best light. The open, seamless layout brings together a wide range of home needs under one roof, yet enables easy navigation between different product categories, encouraging shoppers to browse for complementary needs. Magnetic display fittings make price ticketing a breeze, enhancing store productivity.

A dedicated area for small home appliances situated right outside the main area of the store takes centre stage at COURTS Eastpoint. In alignment with the growing demand from customers for convenience and accessibility in purchasing these products, a wide range of personal care items as well as kitchen appliances can be found here, in clearly labelled and easy-to-reach displays. Opening weekend deals include a cordless kettle at just S$3 (U.P. S$30). Meanwhile, those keen to browse can engage in culinary delights at the interactive cooking demonstration area, with the first baking workshop happening on opening day. Washers, fridges and air-conditioners are available in-store, with a wide range to cater to all family usage needs.

Furniture and bedding areas are adjacent, with models in diverse styles on display to suit all tastes and preferences. COURTS’ latest made-to-order and ready-stock models of sofas, dining tables and chairs, wardrobes, coffee tables and accessories are showcased, carefully chosen to cater to both evergreen and seasonal trends. Curated furniture sets allow customers to visualise and experience their desired model within a furnished home setting, offering visual inspiration and showcasing complementary products. As Singapore’s largest bedding retailer, COURTS offers a selection at Eastpoint from multiple leading brands, bringing a host of customisable options to suit every sleeper’s preferred mattress firmness, material and size. Shoppers can look forward to attractive opening weekend promotions such as a three-seater leather sofa at S$299 (U.P. S$399) and mattresses from S$79 (U.P. S$179).

The IT and electrical range showcases the latest and greatest in models and value. Recently launched gadgets such as the Samsung Galaxy S10 and Huawei P30 series are retailing, with interactive displays for hands-on browsing. Customers can look forward to the newest laptops, PCs and gaming models in the IT essentials area, including brands such as Acer, ASUS, HP and Razer. COURTS’ TV and sound range offers a variety of premium and wallet-friendly options, from entry-level digital TVs to the highest resolution QLED 8K available today. Likewise, the cameras and wearables section features the latest in this trending category for the savvy shopper. Great deals await shoppers on opening weekend, including an ASUS 14” touch screen laptop at S$699 (U.P. S$999) and a 43” full HD TV at S$399 (U.P. S$549).

Mr Ben Tan, Country CEO of COURTS Singapore, shared: “The opening of COURTS Eastpoint underscores our commitment to deliver the COURTS shopping experience to the heartlands - promising the lowest prices, best deals and reliable in-store service that have become synonymous with our brand. Having been in Singapore for 45 years, we’ve been the household brand that locals return to time and again for a satisfying one-stop shopping trip. As we evolve with the changing needs of today’s shoppers, we are committed to creating a unique, experiential customer experience across online and offline touchpoints, and this includes bringing best-in-class retail practices combined with great value to heartland shoppers. We look forward to serving the residents of Simei, offering the widest selections for home needs all under one roof.”

Customers may complete their shopping journey at the new cashier counter that also offers cashless and e-payment options such as via QR codes and mobile banking apps, and are able to settle wrapping and packaging needs in one seamless space. Savvy customers can pick up their online purchases at the new ‘Click and Collect’ counter, an increasingly common feature at COURTS stores.

Expect celebratory offers of up to 90% off and more than S$30,000 worth of prizes and vouchers to be won at COURTS Eastpoint on the opening weekend. From 27-28 April, shoppers will be able to enjoy exciting in-store happenings and unbeatable deals, such as early-bird offers and auction deals starting at S$1, hourly deals, baking workshops with celebrity chef Siti Mastura Alwi, performances by local artistes Goose and Yokez & Isaac, and celebrity meet-and-greets with Taiwanese personality Billy Wang (东方比利) as well as UFM 100.3 DJs Limei and Xiaozhu. Freebies lined up for shoppers include a goodie bag and trolley bag with minimum spend; umbrella, kids’ packs, complimentary popcorn and ice cream, as well as COURTS vouchers, all while stocks last. Terms and conditions apply.


About COURTS Asia Limited

COURTS Asia Limited, the holding company for COURTS (Singapore) Pte Ltd, COURTS (Malaysia) Sdn Bhd and PT COURTS Retail Indonesia, has been listed on the Mainboard of the Singapore Exchange since October 2012.

With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and it entered Indonesia in 2014. Today, COURTS is a leading retailer in Southeast Asia and has expanded its range to include electrical, IT and furniture products, introducing various store concepts such as Market Hall, Design Studio and GURU by COURTS. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix.

In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range. In addition, COURTS Flexi-Scheme, its in-house credit, is available as one of the payment options.

For more information, please visit www.courts.com.sg

For media enquiries, please contact:

Tammy Teo
COURTS Asia Limited
Email: tammyteo@courts.com.sg
Tel: 6309-7666 / 9845-0063

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