A Digital Deepavali: COURTS Donates S$17,000 Worth Of Appliances To Promote E-Learning For 380 Children From Low-Income Households
Part of CSR programme COURTS Charity Home, retailer donates laptops, tablets and Bluetooth speakers, volunteers time to promote digital literacy and e-learning with primary school children
Singapore, 17 October 2019 – COURTS Singapore, the leading retailer of home electronics, IT and furniture products, today donated over S$17,000 worth of digital appliances to four student care centres, reaching over 380 children, under local charity Care Community Services Society’s (CCSS) care. Part of the company’s CSR programme COURTS Charity Home, which connects COURTS’ CSR efforts with underprivileged communities during festive periods, today’s engagement is the third this year and organised around upcoming Deepavali celebrations. Today, 26 COURTS employees volunteered at one of the four centres, New Town Primary School, to conduct e-learning and cultural sharing sessions on Deepavali with 80 lower and upper primary school children using the new digital devices.
Tammy Teo, COURTS Singapore Marketing Director, and Dewin Lee, Executive Director of CCSS pose with COURTS Charity Home volunteers
COURTS Charity Home volunteers hosted an e-learning and cultural sharing session using the newly donated digital appliances for children from low-income households
Ahead of Deepavali, COURTS reached out to CCSS to find out what the digital learning needs were in the classrooms across the four CareHut student care centres they operate across Singapore. Based on the needs assessment, teachers requested for digital appliances to promote e- and digital learning in the classrooms, as well as furniture for their administrative offices. Over S$17,000 worth of home products was donated. These include laptops, tablets, Bluetooth speakers and HDMI cables to promote a digital media learning experience; thermometers, hair dryers, water dispensers and vacuum cleaners for a conducive classroom environment focused on student wellbeing; as well as office chairs and tables for the administrative offices located in each centre.
COURTS Singapore Director of Marketing, Tammy Teo (张丽明), alongside a team of 26 COURTS volunteers, spent a half-day session at one of the centres at New Town Primary School, engaging in e-learning classes and brainstorms conducted using the newly donated tablets. Some COURTS volunteers shared their personal experience celebrating Deepavali with their families as part of a cultural learning session. Thereafter, the children and volunteers created traditional Rangoli artworks together to commemorate the festival of lights.
Shared Mohamed Amirudeen Bin Mohamed Hussain, 12, CareHut student: “I was happy to celebrate and learn more about Deepavali with COURTS volunteers and my friends. The new laptops and tablets in class will make learning more fun in the future. We are thankful to COURTS for donating these items and brightening up our lessons.”
Shared COURTS Charity Home staff volunteer G Thanaleshmi, 53: “COURTS Charity Home runs during the key festive events of the year, so when I heard we are doing Deepavali, I was excited to sign up and share more about what the Indian community does to celebrate Deepavali at home with our families. Moreover, this time we were given the opportunity to work with children and use technology to learn together. It was rewarding to see the smiles on their faces as we bonded over what is closest to our hearts – festive celebrations and digital learning in our everyday lives.”
Shared COURTS Singapore Director of Marketing, Ms Tammy Teo: “COURTS Charity Home, our signature CSR programme, continues to enjoy a warm reception from our staff, beneficiaries and the community. For Deepavali, we worked with the schools to establish their needs in creating a digitally-ready classroom and are happy to see the IT devices being well used today. We were also heartened, as a mass home products retailer, to be able to provide basics for the children’s wellbeing, such as thermometers and hairdryers. The programme provides an opportunity for our employees to connect with beneficiaries and the positive impact we seek to bring to the local community, and the outcomes have been rewarding to see. COURTS wishes all Singaporeans a very Happy Deepavali!”
Shared CCSS Executive Director, Mr Dewin Lee (李文豪), 49: “We are happy to be embarking on the third instalment of COURTS’ Charity Home programme in celebration of Deepavali. COURTS’ provision of furniture and particularly the digital gadgets for CCSS’ CareHut student care centres will provide a dynamic teaching and learning experience for the children. It is also a joy to see COURTS volunteers having a meaningful time learning and creating Deepavali-inspired crafts with the children of CareHut@New Town.”
After the half-day session, COURTS hosted children and teachers to a simple buffet lunch including a special treat of papadums. To date, the COURTS Charity Home programme has donated over S$62,000 worth of needed home furnishings and electrical appliances, benefitting over 400 senior citizens and children. To date, over 50 COURTS staff have volunteered their time through this programme to connect with underprivileged communities including the elderly and children, locally.
About COURTS Asia Limited
COURTS Asia Limited, the holding company for COURTS (Singapore) Pte Ltd, COURTS (Malaysia) Sdn Bhd and PT COURTS Retail Indonesia is a leading retailer in Southeast Asia. It is owned by Nojima Asia Pacific Pte Ltd, a wholly owned subsidiary of Nojima Corporation. Listed on the Tokyo Stock Exchange, Nojima Corporation, a leading electrical appliance retail chain, operates over 850 stores and has a market capitalisation of S$1.4 billion and revenues of S$6.1 billion.
With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and it entered Indonesia in 2014. Today, COURTS operates more than 70 stores across three markets, spanning over 1.4 million sq. ft. of retail space. It has expanded its range to include electrical, IT and furniture products, as well as complementary home solutions for a seamless one-stop home shopping experience. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix.
In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range.
In addition, it offers in-house flexible financing solutions to complement its range of easy payment options.
For more information, please visit www.courts.com.sg.
About Care Community Services Society (CCSS)
About Care Community Services Society (CCSS) Care Community Services Society (CCSS) provides disadvantaged children with a safe environment in after-school Student Care Centres, vulnerable seniors with meaningful engagement in Seniors Activity Centres, at-risk youth with opportunities to discover their innate potential through youth programmes, ex-offenders with resources to support their journey of re-integration, cognitive care for older individuals who suffer from or are at risk of dementia, and assistances to other persons-in-need.
CCSS serves more than 1,000 beneficiaries, and is a registered charity affiliated with the National Council of Social Service (NCSS) and an Institution of a Public Character (IPC).
For more information, please visit http://www.ccsscares.sg/.
For media enquiries, please contact:
COURTS Asia Limited
Tel: 6309 7780 / 9363 2703