The Royal Danish Court has throughout the years been regular customers in JYSK. A tradition that JYSK is very proud of. Her Majesty the Queen of Denmark has given permission to JYSK that we may use the designation By Appointment to The Royal Danish Court. A label that is only given to companies or persons that have done business with the Royal Court through several years, are well-established, economically sound and have a good reputation. In addition Lars Larsen, the founder of JYSK, was in 2009 assigned the cross of the order of chivalry by the Danish Royal Family for his achievements for the Danish business community.